Your Company Isn’t Worth Spit Without These

One day it’s going to happen.

Maybe not in the near future – but someday.

Now stay with me here because I have a powerful point to make about your company.

And how it will affects it’s value and it’s profitability.

You see here’s the thing.

One day you will no longer want your company anymore.

You may get tired of it or simply want to retire. Or – God forbid – you could get injured and be unable to physically do the work.

Either way you will likely want to sell it.

But here’s where a problem comes in. From what I’ve seen, most rug cleaning companies are not worth very much.

Because the owner tends to BE the company.

He is the one with all the relationships and the one that does all the work. And if the owner does not work, the company does not function.

To me that is not a real company – that is a job.

Ok, I know what you’re thinking. You have good will, you have equipment and you have my customer list.

That must be worth something, right?

Yes that is true. The only problem is when you are selling a company all that is heavily discounted. It’s value is only worth what someone is willing to pay for it.

If you selling an “owner/operator type of company” then who ever buys your business will be buying a job not a profit making machine.

When people buy companies, ideally they want something that can generate an income for them without having to be there.

Can you say that about your company? Can it function without you there?

If not – I have some good news for you.

If so – I have good new for you too.

What increases a company’s value are assets. But the ones that tend to be the most valuable are the ones we call “soft assets”.

Soft assets are things like the systems you have in place to generate business. One soft asset for eample is your internet presence.

The more you dominate the internet landscape in your market the more valuable your company becomes.

Another soft asset is anything you can show that generates business everytime you use it. Like a letter that reactivates any customers that have gone dormant and who have not done business with you in over a year.

I have a letter like that.

And everytime I use my reactivation letter it generates at minimum $20,000 in sales in two weeks.

And I can easily use it 2 to 3 times a year.

That letter alone is worth more than most rug cleaning companies can ever be sold for.

Now here is something you may not realize about what this reactivation letter actually does.

The business and sales it generates is only the TIP of the iceburg.

The real value of this letter is in how it affects the value of your company.

You see, a 5 percent increase in customer retention leads to an increase in future profits of between 25 and 95 percent.

And for every 10% increase in your customer retention you get a 30% boost in the value of your company.

In short, the more customers you keep the more money you make and the more valuable your company becomes.

So the question is…

…what systems do you have in place to make sure your customers actually come back?

Or are you leaving it up to them to decide?

The more assets you can show a prospective buyer you have in place to keep customers, the more you can sell your company for.

And even if you don’t want to sell, having these assets in place means you make a lot more money.

To learn more about this reactivation letter and to get a copy of it for yourself (with templates, training, bonuses and more) all you have to do is go here:

http://imaruglover.com/reactivate-customers

Stephen Dusty Roberts

P.S. Make sure you save $75 at checkout by using this coupon code: windfall (tomorrow this code will expire)