The Magical Customer Snuggle

“I like the storytelling and reading the letters, the long-distance dedications. Anytime in radio that you can reach somebody on an emotional level, you’re really connecting”

Casey Kasem

Modern society with all it’s marvels can really suck.

We have all this powerful technology to do great things.

But it’s driven people further apart than ever before.

How do I know?

Because you can hire a company to do something we as humans use to do naturally. You can hire a company to come and snuggle you.

The Snuggery is a company started by a woman by the name of Jackie Samuel who was giving away hugs on the street for $1.

When she realized that she was making $80 a hour she knew she was on to something.

So as an experiment Jackie put an ad in the back of a local newspaper and started getting phone calls right away.

Before she knew it she was in business.

The cost of a snuggle is around $60 for a 45 minute session.

There are strict rules – no nudity and it is strictly non-sexual. There is a list of what is appropriate to wear and what you cannot touch along with over 100 different cuddle positions.

Who is buying this kind of service?

People who range in age from 21 to 84. Jackie sees about 30-40 clients a week and already has had to hire more “cuddlers”.

Jackie explained why her business is so sought after.

She believes that even though today we have all this technology to connect the world together like never before we are also more disconnected from each other than ever before.

The one thing people lack is affection.

The simple power of human touch has incredible healing powers. Studies have shown that a few minutes of cuddling can relieve stress for up to five days. Being hugged helps lower blood pressure and boosts calming hormones. It can also boost your immune system and help you to sleep better.

Simply being touched makes us feel more connected.

This need to feel more connected is something I found to be true about customers too.

I’m not talking about connecting to them with a hug (though clearly, some customers could actually use one).

I’m talking about connecting with them on deep emotional levels so magic happens.

That kind of magic where a customer…

  • immediately begins to trust you
  • becomes loyal to your company and recommend their friends to you
  • is no longer concerned about price and happily pays whatever you charge

The important thing to realize is this connection you need to make with a customer has to start way before they walk through your door.

The process begins on your website where they get motivated to call you on the phone.

It deepens significantly in the first 5 seconds after you answer the phone.

Then when you meet face to face in your shop, you not only continue to connect with your customer…

…you get them to reconnect emotionally with their rug.

Sounds like a tall order right? Well, it’s not.

It’s actually a very simple process that anyone can learn.

You can learn what to put on your website (and what not to put on) that begins the connection with your customer.

You can learn what to say on the phone that immediately gets them to trust you (WITHOUT using a complicated sales script).

You can learn to connect with your customers on an emotional level when you meet them face to face.

You can learn to get your customers to reconnect emotionally with their rug so the value of it increases to them (and are willing to pay more to get it restored).

With all those different connections you’ve made with them – your competitors will feel cold and impersonal in comparison.

Connecting with customers on emotional levels is what helped me become the number one area rug cleaner in my market.

Connecting with customers on emotional levels is what allowed me to charge $10-$20 a sqft on average.

Connecting with customers on emotional levels is what I teach you how to do here…

Stephen “Dusty” Roberts