Slapping The Guys Who Whine Like Little Girls

“Every problem is a gift.
Without problems we would not grow”

Tony Robbins

It blows my mind.

How when you put yourself under some type of constraint your creativity gets unleashed.

Take for example what happened to these three authors.

1) In 1939 Ernest Vincent Wright accomplished something no one I know has ever done since. He wrote an entire story of over 50,000 words WITHOUT ever once using the letter “E” (the book is called Gadsby). The constraint Wright put himself under forced him to constantly think of new ways of telling his story.

2) Everyone knows Dr. Suess. Now what you may not know is he wrote his best selling “Green eggs and Ham” due to a bet in 1960 with the co-founder of Random house. Being forced to only use 50 unique words paid off because it went on to become Dr. Suess’s best selling book.

3) Earnest Hemmingway was challenged by a couple of friends to write an entire story using only six words. He won the bet with these six little words:
For Sale: Baby Shoes. Never worn.

Powerful stuff, right?

It goes to show just how much more we are all capable of.

We do not have to accept things the way they are.

We do not have to let outside conditions dictate what we can or can not do.

As a matter of fact, the more constraints the outside world puts you under the more creative and successful you can become.

But the sad thing is a lot of people I talk to in our industry who are suffering are content to roll over and take it up the butt.

It’s easier to blame Obama than to use this situation as a golden opportunity to find new ways to succeed.

Let me give you an example.

Around 2008 a couple of things happened to me.

The economy tanked and the building my business was in burned to the ground.

Talk about getting kicked in the nuts.

How the heck do you come back from something like that?

Let me tell you – you use the constraints as an opportunity to create something new. You learn how to optimize everything you have so can capture every bit of potential business that comes your way and never let it slip to your competitors.

That’s how I learned to create what I call the “Red Print”.

The strategy I use everyday to easily convert price shoppers who call on the phone into customers nearly 100% of the time.

The reason I did that was because one of the only things I had left of my physical business was my phone number.

Every thing else was gone.

My familiar building was gone.

The thousands of cars passing my read-o-graph sign where I put up new messages everyday was gone.

My address was gone.

Everything was gone except my phone number. So when that is all you have left you make it count – and I did.

When I look back at those two events in 2008 I now see them as a gift because it all lead to my success.

And when I hear area rug cleaners whining like little girls about how business is bad I just want to slap them.

Business is bad because they are not changing, adapting and using the constraints as an opportunity.

It has nothing to do with the economy.

It’s has nothing to do with people not wanting to pay more.

It’s has nothing to do with competition who undercut them.

I have had to contend with all those same “problems” listed above just like everyone else and yet my business grew.

How?

By being forced by my constraints to find the biggest leverage points in my business.

One of which is the phone but there are a whole bunch more.

Once you master each leverage point your business will have completely transformed into a profit machine.

And it all gets done without tricks, without magic bullets, without all those sexy looking shiny objects that lure you in only to suck your wallet dry.

I don’t put up with that kind of crap and neither should you.

If you really want your business to change – then only focus on the areas that have the biggest impact. Now you be can stubborn and resist what I have to offer or you can follow the trail I’ve already blazed out that will lead you straight to the bank.

http://imaruglover.com/college

Stephen “Dusty” Roberts