Seksy profit killers that business owners like to play with

Seriously.

I know people who actually pay $100 to get back $1.

And the sad part is they don’t even know they’re doing it.

Confused?

Well then let me tell you a story about John Wanamaker.

Wanamaker was a very successful United States merchant. He was also a religious leader, political figure and considered by some to be a “pioneer in marketing”.

He opened one of the first and most successful department stores in the United States, which grew to 16 stores and eventually became part of Macy’s.

He is credited with coining the phrase: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”.

Wanamaker highlights the exact problem I see happening with many rug cleaning businesses today.

They spend their money on seksy advertising by putting ads on either facebook, adwords, newspapers, radio or even TV.

But because they don’t accurately track where their customers are actually coming from…

…they have no idea if their advertising investment is working or not.

From the research I’ve done, I can tell you most of the time the ads brought in very few customers.

In other words people spent $100 to get back $1. And because company owners don’t really know where their customers are coming from, they are afraid to stop what they are doing.

Now I’ve been through it all. I’ve advertised in flyers, Yellow pages, facebook, Bing, google adwords, newpapers, radio and TV.

And you know what I discovered?

They only had limited success. When I tracked the results the same thing kept happening. I was spending way more money in advertising than I was getting back in new customers.

Today it’s an entirely different story.

I don’t advertise anymore.

Instead I know exactly where to focus my resources to get a constant flow of customers.

If you were in at my shop you would see a huge mound of rugs ready for pick up in my reception area. It’s overflowing like that everyday.

So how do I do it?

Well, for one thing, I make sure make sure my customers STAY my customers.

That way I reduce the need to keep finding new ones.

But here’s the thing.

I don’t wait for my past customers to contact me – I contact them instead.

Especially those that have not been back in a year or more.

They represent the ones who are most likely to forget me and go somewhere else. And for me it’s easier and cheaper to get them to come back than to find someone new to replace them.

So I contact them with a very special letter to bring them back.

A letter I plan to use again this February.

A letter that makes me about $22 for every $1 I spend.

Can you imagine making that kind of return on your money?

You can and here is how you can do it…

http://imaruglover.com/reactivate-customers

Stephen “Dusty” Roberts

P.S. Don’t think your list is not big enough for this letter? Remember. every customer who comes back because of this letter means money in your pocket and not your competitors. Even if you only send it out to just 10-20 people.

Why go through the pain and expense of finding someone new who doesn’t know or trust you when you already have a list of those who already do?