Customers Who Turn On You And Never Say A Word

Thank you for sharing your success stories.

I had this client come in once a while back.

She’s been in quite a few times before and always brings in nice rugs for me to clean.

We started up a conversation that began with her rugs but ended up in an area that really surprised me.

You see, my rug cleaning facility is located right beside a guy who owns a furniture repairing company.

The client I was with with told me she had, for the past few years, brought furniture to my neighbor to fix.

Not anymore.

I was intrigued. I had to know what would cause someone to turn on a service provider they trusted for years.

So I asked why.

The client told me she didn’t like the price she was charged.

I asked if she got a quote first.

She answered

Yes.

I asked if she agreed to the price before going ahead with the repair?

Yes again.

I asked if the repair was done properly?

Once again the answer was yes.

So now I was puzzled. I asked if she didn’t like the price why didn’t she say anything?

The answer?

She didn’t want to have a confrontation.

It was much easier for her to pay the price and never come back than it was to say something.

It’s amazing the different reasons why people would stop using your service.

Sometimes it’s for things out of your control. Like when they move to a new city.

Or for odd reasons like the client described above.

But there things that ARE in your control to keep clients from leaving.

Like contacting them on a regular basis so they don’t forget you.

Or reactivating anyone who has been dormant for more than year. (I have a reactivation letter that generates me at least $20,000 everytime I send it out).

The best thing you can do for your business is be proactive with your customers. If you leave it up to them to decide when to come back you ARE losing a lot of money.

When you don’t remind customers about your company they will forget about you.

They will procrastinate.

They will jump over to a competitor.

Is that what you really want them to do?

Didn’t you spend a ton of time, money and energy to get them to be a customer in the first place?

Wouldn’t you like to have your customers come back to you?

Then why, why, why would you ever neglect them?

You have to understand that the only purpose of a business is to make and KEEP a client.

Acquiring a client is just one part of the equation. Keeping them is the other half – and the most profitable.

And once you know how to keep a client they’ll come back more often and send you more referrals than you can handle.

The first and easiest step in getting customers to come back is to send a special letter to all those who have returned in over a year.

A letter I like to call a Customer Reactivation Letter.

To make it super easy for you to my proven reactivation letter I have

  • dropped the price by over half.
  • added fill-in-the-blank templates so a customized version of my letter prcatically writes itself
  • added a comprehensive video training series going through everything step-by-step.
  • added critiquing sessions to make sure your letter is perfect.

So.

You have a decision to make.

Do you sit around complaining and worrying about not having enough business?

Or do you send your past customers a simple letter that gets them banging down your door?

When I send my letter out I make on average $20k in two weeks.

Why not you too?

http://imaruglover.com/reactivate-customers

Stephen Dusty Roberts

P.S. Make sure you save $50 at checkout by using this coupon code: windfall (tomorrow this same code drops down to $25 off)