Dan Kennedy Told Me Recently Why This “Customer Trap” Works So Well

Hey – you know it’s almost like having a bear trap. But instead of catching Grizzlies with it, I catch customers instead. And the only thing I use to catch them with is a phone. You see, the moment the phone rings and I pick it up is when I “...

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The Insidious Habit That Will Cripple Your Business

TOMORROW…That mystical land where 99% of all your productivity, motivation and achievement is stored   It’s one of most insidious habits you could ever unleash upon your business. What is it exactly? Well, let me explain by telling you a story abo...

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Are Area Rugs Killing Your Reputation?

I had an intense phone call the other day. It was from an owner of a carpet cleaning company who was at his wits end. He told me when he first got into this cleaning industry everything was simple. He knew who his customers were. He knew where to find them. He...

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Eyeballs before phone calls? Then something strange happened…

I have a rule in my rug cleaning shop. It’s called eyeballs before phone calls. What that means is that I will always serve the people who are in my shop before answering the telephone. And let me tell you… …that phone rings a lot. My team an...

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