Kicking your competition in the Lowenbrau

“Ah, beer. The cause of and the solution to all of life’s problems” Homer Simpson Back in the day, like around the 12th century, they brewed beer in Germany. Problem was if you brewed a bad beer back then you risked being either exiled, beaten or exe...

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Mouthwash Marketing to Sterilize Your Competition

“Giants are not what we think they are. The same qualities that appear to give them strength are often the sources of great weakness” Malcolm Gladwell Mouthwash has been around for a long, long time. Longer than you may believe. In fact the Romans used...

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Grind your competitor’s greatest strengths into a weakness

“You can’t look at the competition and say you’re going to do it better. You have to look at the competition and say you’re going to do it differently” Steve Jobs Every business has competition. Yours, mine, everyone. And with competi...

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How American soldiers got to spank the Taliban for free

“Small changes can produce big results – but the area of highest leverage are often the least obvious” Peter Senge In Afghanistan a small troop of American soldiers were under fire. It wasn’t an all out battle – it was more like a sma...

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Bleaching Your Way To Success

“The golden rule for every business man is this: Put yourself in your customer’s place” Orison Swett Marden Some customers are pretty funny. That’s funny strange – not funny ha ha. Take for example a customer who called me up this week to...

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Farmers don’t grow food & Doctors don’t heal anyone

“For small businesses to thrive, they need an environment that is conducive to growth” Nydia Velazquez My business partner has a brother by the name of Trent. What Trent does is coach people to overcome mental obstacles that prevent them reaching highe...

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Why people line up to do business with him and no one else

“If you’re waiting for someone to make the world just right for you so you can succeed, you’re on the road to nowhere” Joe Girard You’ve probably heard of him. He was in the Guiness book of world records as the world’s greatest car sale...

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Pillow Fight Follow-up Marketing

“Either you follow-up or you fold-up” Bernard Kelvin Clive It doesn’t happen often. But every once in a while I find a business owner who really gets it. One who really gets what it means to market his business. One who really gets what it takes to k...

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The Secret To Motivating Clients To Come Back Over & Over Again

“When you serve the customer better, there’s always a return on your investment.” Kara Parlin So what exactly is the secret to having your clients come back over and over again? It’s actually something simple. Something that won’t cost you a ...

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Helen Keller and the Buzz Saw

“What we have once enjoyed deeply we can never lose. All that we love deeply becomes a part of us.” Helen Keller A couple of days ago I lost an incredible friend who lived with my family. His name was Bob. He had a couple blood clots in his heart that prev...

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