Your Kraken Gets Released Tomorrow

A week or so ago I sent it. A note about how you can get your customers to release the Kraken inside their testimonials. Well tomorrow is the day it can happen. But before I say more, let me do a quick recap first. Back in the early 80’s a movie came out...

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Can you pass my “Lame Puppy” test?

People ask me all the time. Dusty do you really create sales of $10 -$20 sq ft? When I assure them I do, they always ask, “How exactly do you do THAT?” Well, it’s a lot like what happened to an 8 year old boy I once heard about. You see, ever...

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Can the “Starfish Difference” transform your business?

How big an impact you make in life all depends on your point of view.  Kind of like this story… Once there was a man walking along a beach on a sunny day. Off in the distance he could see a person running back and forth between the surf’s edge and...

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Steve Jobs is (partly) responsible for my fire sale

Steve Jobs, the founder of Apple Computers helped me to see my business in a completely different way. For example… When Steve Jobs realized he didn’t like required courses in his first year at collage, he dropped out. He claims it was the best ...

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It’s your “Blockbuster Video” moment of truth…

You know what a lost opportunity is, right?  Here’s a doozy for you… In 2000, Blockbuster Video Entertainment, Inc. was an industry giant. At it’s peak it had over 9,000 stores and a little more than 60,000 employees. Netflix on the otherhan...

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My STRANGEST fire sale ever…(really? yup)

Is it really my strangest fire sale ever?  You bet. As a matter of fact, it’s about 9 years over due. It started back in 2008 when my shop burned down (I’ve got a picture of that for you – see below). Now here’s what happened.  The ot...

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Why a losing jockey is more successful than you

What does it actually take to take your business to #1 in your city? The answer may surprise you. Consider this… There was young guy by the name of Eddie who wanted to be a jockey something fierce. When he was 15 years old he traveled to Kentucky. He fou...

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Have you let a “Mr. Smith” kick you in the expectations?

You happy with everything you’ve achieved in life?  If so, then you can stop reading. If not, well then you may have let your own version of a “Mr. Smith” kick you in the expectations. Kind of like this… During the first day of school ...

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A Secret I Never Told Anyone

I get asked about it all the time. “Why is it your company stands out more than any of your competitors?” Well, I have a secret. And it has to do with a guy named Sinclair Lewis. Sinclair Lewis was a Nobel Prize-winning writer. Back in the 1920s, h...

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The Story of Three Frogs . . .(and why you’re drowning)

Thanks for requesting a copy of the interview on selling your business. You shown yourselves to be an action takers….and action takers are the ones I love helping because you don’t waste time and you know how to get stuff done. Speaking of taking a...

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