Learn From EXPERTS Who Actually DO
What They TEACH! is dedicated to training, educating and motivating owners
of area rug cleaning businesses to DOMINATE their market.
Your #1 Source Of PROVEN Marketing Tactics and Strategies For The Area Rug Cleaning Industry
We continuously test and research innovative online and offline marketing strategies and only teach those that have been PROVEN to be profitable in our own area rug cleaning company
No Theory. No Fake Experts. No B.S.
Only PROVEN marketing strategies from REAL rug cleaning business owners
who live, breathe and work at dominating their market area
RugLovers College
If you're an area rug cleaning companyowner, then Ruglovers College is your key to a successful business. As a member, you'll have access to the most comprehensive training library of marketing strategies & tactics PROVEN to actually work for area rug cleaning businesses.

Marketing Products
You are about to discover a collection of our most popular and effective marketing strategies available for area rug cleaning businesses. These are the exact same strategies I use to dominate the area rug cleaning market in my city.

Business Coaching
Sometimes it's easier and faster to have someone show you exactly what to do get your area rug cleaning company to become successful. If you want to get on the fast track to making your area rug cleaning business highly profitable and/or dominate the market in your city - our coaching program is for you.
Rug Cleaning Equipment
Once you put to use the marketing strategies and tactics you find here at, you're going to get a whole lot busier. That means you'll need equipment to speed up production to keep up with demand. Here is what we recommend.

Must Read Posts

How to use the "Larry King" secret to success

Thanks for all the requests to talk to my copywriter, Andre.You can still get a free 30 min consultation with him - just reply back to this email...
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Your Kraken Gets Released Tomorrow

A week or so ago I sent it.A note about how you can get your customers to release the Kraken inside their testimonials.Well tomorrow is t...
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Can you pass my "Lame Puppy" test?

People ask me all the time.Dusty do you really create sales of $10 -$20 sq ft?When I assure them I do, they always ask, "How exactly do you d...
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Can the "Starfish Difference" transform your business?

How big an impact you make in life all depends on your point of view. Kind of like this story...Once there was a man walking along a beach o...
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Steve Jobs is (partly) responsible for my fire sale

Steve Jobs, the founder of Apple Computers helped me to see my business in a completely different way.For example...When Steve Jobs realiz...
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It's your "Blockbuster Video" moment of truth...

You know what a lost opportunity is, right? Here's a doozy for you...In 2000, Blockbuster Video Entertainment, Inc. was an industry giant. A...
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My STRANGEST fire sale ever...(really? yup)

Is it really my strangest fire sale ever? You bet.As a matter of fact, it's about 9 years over due.It started back in 2008 when my shop ...
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Why a losing jockey is more successful than you

What does it actually take to take your business to #1 in your city?The answer may surprise you.Consider this...There was young guy by th...
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Have you let a "Mr. Smith" kick you in the expectations?

You happy with everything you've achieved in life? If so, then you can stop reading.If not, well then you may have let your own version of a...
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A Secret I Never Told Anyone

I get asked about it all the time."Why is it your company stands out more than any of your competitors?"Well, I have a secret.And it has ...
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Meet The Experts
Stephen “Dusty” Roberts grew up in the in-home carpet cleaning business and saw the opportunity to specialize in oriental rug care back in the mid 90’s. When Dusty’s business took off with the unique marketing strategies he created, there wasn’t any specialized rug care equipment to help him keep up with the demand. So he seized the opportunity to partner with a very smart engineer in Alabama in order to develop and manufacture the world famous RugBadger Brand of rug care equipment. Dusty now travels the world consulting and teaching people how to really profit from rug care. He also hosts with Mr. Barry O’Connell the RugLover coaching program that teaches carpet cleaners exactly how-to market their rug care divisions.
Stephen "Dusty" RobertsLuv-A-Rug Services Inc
Owner of RugBadger Brand of Area Rug Cleaning Equipment
Barry O’Connell is the world’s most popular rug authority. He combines his writing with lecturing, consulting and the appraisals of rugs. This Senior Fellow of the Academy of Oriental Rugs has a remarkable and rich history in the rug industry which includes being an editor of two major rug publications. As well as being a contributing writer to the Encyclopedia of Modern Asia and lecturing on textiles since 2005, Barry also publishes two influential websites ( & and hosts the RugLover coaching program with Stephen “Dusty” Roberts
Barry O'ConnellPosition / Company Name